Not the business. Not the market. The person. We spent time getting to the root of who he is and what he stands for. Because Jase hasn’t just worked in this industry, he’s lived through its failures. He’s faced discrimination. He’s seen how exclusion really works. But what sets him apart isn’t just what he’s been through. It’s the way he shows up - with presence, care, and comfort.
The identity had to represent Jase in all his depth: a person who’s sharp and strategic, but also open, warm, and deeply human. We built a visual language that’s multifaceted and lived-in: a clean geometric structure, soft messy textures, and hand-drawn illustration. A system that feels layered, real, and representative, just like the people he’s here to support.
