BrandNewCourt

Founders note.

The mess is where the good stuff is.

For the past 10 years, I did the agency thing. Someone on LinkedIn described it as the 'private school of design' (just incase you're unsure of the vibe). I worked on global brands, elbowed my way into big pitches, and played the rat race that is the London design scene. It’s chaotic, competitive, and, if I’m honest, so painfully slow that by the time something hits the shelves, it’s already lost its spark.

Then in 2022, life knocked me sideways. I won’t go into all the messy details, but it rhymes with two of Santa’s reindeers. A bit of time off, two stoma bags, and a lot of therapy later, I was left with one thing: clarity.

Life is stupid, silly, and short. And we spend a f* ton of it working. So I made a decision: I had to find joy in what I do again.

For the underdogs.

I still love design. I just changed the audience. Now I work with the the self-starters, the misfits, the first-time founders doing things without safety nets or sign-off meetings.

The ones building something bold because they have to. Because they’ve seen the gap, felt the frustration, and decided to create something better. And I have so much respect for that, because I’ve been there too.

I've gone from steady sally to starving artist. That leap doesn’t make you reckless. It makes you brave and it makes your brand more meaningful because it comes from something real.

Why am I telling you this?

You might be wondering, why is she telling me her life story? It's simple: the best brands are built on truth. The raw stuff. The messy stuff. The 'this is why I give a shit' stuff.

I’ve always been a good reader of people, not in a small talk kind of way, but in the way that gets to the core of what someone’s really about. Now that’s the firepower I bring to brand design. I can spot the thing that makes you tick, the bit you’ve maybe been too close to see.

Because when a brand is built from the truth, everything else falls into place. The strategy, the story, the visuals, the voice. People feel it and they trust it. And that’s how you build something that lasts.

Some nice words.

Gary Jacobs
Creative Director
It’s rare to come across someone like Courtney. She is an exceptionally talented creative with an incredible knack for cutting through the noise—both in work and life—to get to what really matters. Her ability to bring brands to life is second to none, with an eye for detail and a creative intuition that consistently delivers bold, beautiful, and impactful work.

What sets her apart, beyond her impressive skills and rapid pace, is her unique perspective. She sees the world as it is, plays by her own rules, and challenges the mundane at every turn. It’s this combination of raw talent and rebellious spirit that elevates everything she touches to creative excellence as a standard.
Ben Alalouff
Chief Strategy Officer
Simply a sensational creative and a really, really good egg. Court always takes the ordinary and turns it into something extraordinary. She can be counted on to always nail the brief and often takes the work a step further - producing lovely surprises that most normies could never really come up with themselves.
Caitlin Haslehurst-Green
Marketing Creative Designer
She has a knack for boosting confidence, always sees potential even when you doubt yourself and ensures you feel empowered to deliver your best work. Her ability to teach is unparalleled, making complex concepts approachable and provides constructive feedback that genuinely helps you grow.

What sets her apart is how deeply she cares about the people she leads. Every piece of advice, is always with your best interests at heart. She doesn’t just tell you what to do; she inspires you to think differently, to push boundaries, and to believe in your abilities.
Vanisha Mistry
Senior Designer
Courtney has an incredibly infectious attitude and I was lucky enough to have the opportunity of working with her. Aside from being a great mentor, collaborative and joy to work with, she’s immensely talented and inspires everyone around her. Anything she touches she elevates 100x more and I’ve loved working and learning from her. Her willingness to push ideas beyond boundaries, provide constant guidance, but most of all, provide a space where you can be your true self. Anyone would be fortunate to have the opportunity to have Courtney and her positive burst of energy.
Patrice O'Shea
Lead Designer
Courtney is literally the most collaborative, creative I have ever worked with. She is highly talented in her ability to execute complexity with fresh flair and surprising insights that bring joy and reminds me of why I love what I do.

Gary Jacobs
Creative Director
It’s rare to come across someone like Courtney. She is an exceptionally talented creative with an incredible knack for cutting through the noise—both in work and life—to get to what really matters. Her ability to bring brands to life is second to none, with an eye for detail and a creative intuition that consistently delivers bold, beautiful, and impactful work.

What sets her apart, beyond her impressive skills and rapid pace, is her unique perspective. She sees the world as it is, plays by her own rules, and challenges the mundane at every turn. It’s this combination of raw talent and rebellious spirit that elevates everything she touches to creative excellence as a standard.
Ben Alalouff
Chief Strategy Officer
Simply a sensational creative and a really, really good egg. Court always takes the ordinary and turns it into something extraordinary. She can be counted on to always nail the brief and often takes the work a step further - producing lovely surprises that most normies could never really come up with themselves.
Caitlin Haslehurst-Green
Marketing Creative Designer
She has a knack for boosting confidence, always sees potential even when you doubt yourself and ensures you feel empowered to deliver your best work. Her ability to teach is unparalleled, making complex concepts approachable and provides constructive feedback that genuinely helps you grow.

What sets her apart is how deeply she cares about the people she leads. Every piece of advice, is always with your best interests at heart. She doesn’t just tell you what to do; she inspires you to think differently, to push boundaries, and to believe in your abilities.
Vanisha Mistry
Senior Designer
Courtney has an incredibly infectious attitude and I was lucky enough to have the opportunity of working with her. Aside from being a great mentor, collaborative and joy to work with, she’s immensely talented and inspires everyone around her. Anything she touches she elevates 100x more and I’ve loved working and learning from her. Her willingness to push ideas beyond boundaries, provide constant guidance, but most of all, provide a space where you can be your true self. Anyone would be fortunate to have the opportunity to have Courtney and her positive burst of energy.
Patrice O'Shea
Lead Designer
Courtney is literally the most collaborative, creative I have ever worked with. She is highly talented in her ability to execute complexity with fresh flair and surprising insights that bring joy and reminds me of why I love what I do.

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