Jase had built his reputation on 17 years of unfiltered insight and the courage to call out industry BS. His superpower wasn't polished presentations - it was authentic complexity and real talk that actually moved the needle. But his brand felt like every other diversity consultant: safe, sanitized, forgettable.
Capture the rawness that made Jase effective without losing the credibility that got him in the room.
We leaned into the complexity. Layered visual identity that reflects real experience. Unconventional colour palettes that refuse to play it safe. Typography that feels confident, not careful. Most importantly: we kept the voice real. Direct. Unafraid to challenge the status quo.
A brand that finally matched the person, complex, authentic, impossible to ignore.
It isn't just functional, it's emotional. It's honest. It's mine. — Jase Armstrong, Founder.
Because authentic beats polished every single time.
